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          The smallest member of the ŠKODA family excels through its spacious interior on a compact layout. The Citigo can carry four adults, or a load of up to 959l, while consuming between 4.0 and 4.6/100km in combined cycle. The 5* results in the Euro NCAP crash test demonstrates its excellent level of active and passive safety.

           

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          New, expressive and dynamic design of the new Fabia model goes hand in hand with advanced infotainment systems, high level of practicality and wide array of “Simply Clever” features. Comfort and safety on the board of new ŠKODA Fabia is enhanced via extensive offer of assistance systems. Those who would like to be original can choose between 125 recommended colour combination of exterior and interior. Boundaries of connectivity between the car and smartphone are pushed even further through SmartLink and SmartGate technologies.
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          FABIA COMBI
          The New Fabia Combi attracts the attention by ideal combination of roominess, practicality and emotions. New petrol and diesel engines has been developed and they are more environmentally friendly now. Bestseller of its class arrives with luggage compartment capacity of 530l which is the top in its segment. Having compact design the new ŠKODA Fabia offers lots of room for occupants and their luggage. Up to 17 “Simply Clever“ features - ten of them new - make the life easier for occupants on the board of the new Fabia Combi.​
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          The Rapid is the first ŠKODA series car ever to fully feature the brand’s newly formulated design language. The body with compact exterior dimensions (4.48 metres in length, 1.7 metres in width) has perfect proportions, clear and cleanly modelled surfaces and sharply drawn lines. Inside Rapid impresses with a surprising amount of space. Five petrol and two diesel engines are on offer as powerplants.​ ​
        • RAPID SPACEBACK
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          RAPID SPACEBACK

          For the first time ever, ŠKODA offers a compact car which combines ŠKODA’s good practical qualities with the hatchback shape. With its dynamically fresh design, the ŠKODA Rapid Spaceback is set to address younger customer segments. Rapid Spaceback offers the largest legroom (64 millimeters) and the largest headroom (980 millimeters) in its segment. Likewise, the trunk volumes are among the best figures in the segment, measuring 415 liters or 1,381 liters when the rear bench is folded down.​

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          OCTAVIA
          An even more striking design, new equipment and state-of-the-art technology for assistance, infotainment and connectivity – the ŠKODA OCTAVIA presents itself a new, in top shape. The comprehensive upgrade has been applied to the hatchback as well as the Combi. With the new design language, now ŠKODA’s compact bestseller has received an injection of even more vigour and emotiveness too.
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          With the maximum speed of 250 km/h, the third generation of OCTAVIA RS can rightfully boast with the title of „fastest production OCTAVIA ever“. Powerful engines, state-of-the-art technology and sure-footed handling go hand in hand with drive comfort and practicality.
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          OCTAVIA COMBI
          An even more striking design, new equipment and state-of-the-art technology for assistance, infotainment and connectivity – the ŠKODA OCTAVIA COMBI presents itself a new, in top shape. The comprehensive upgrade has been applied to the hatchback as well as the Combi. With the new design language, now ŠKODA’s compact bestseller has received an injection of even more vigour and emotiveness too.
        • OCTAVIA SCOUT
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          OCTAVIA SCOUT
          Usability in wide range of driving conditions is the main virtue of the SCOUT version, based on the Combi body style. Besides all the benefits of the standard version, it boasts a new set of capabilities, equal to those of crossover vehicle. The ground clearance raised by 30 mm, 4×4 drive with 5th generation Haldex clutch, multi-link rear axle and engines with output of up to 135kW make it possible to easily overcome the obstacles of unpaved roads.
        • OCTAVIA COMBI RS
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          OCTAVIA COMBI RS
          With the maximum speed of 247 km/h, the third generation of OCTAVIA COMBI RS can rightfully boast with the title of „fastest production OCTAVIA COMBI ever“. Powerful engines, state-of-the-art technology and sure-footed handling go hand in hand with drive comfort and practicality, showcased by huge boot, 610-1740 litres of volume.
    • YETIYETI
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          YETI

          With its clean, elegant design, this ŠKODA compact SUV is just perfect for city driving, which is underscored by surefooted on-road handling and excellent variability of the interior with a VarioFlex rear seat system. The wide range of available engines, transmissions and optional equipment also enables a Yeti to be “custom tailored”.

        • YETI OUTDOOR
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          YETI OUTDOOR

          ​Rugged styling features make it clear that Yeti Outdoor feels most at home outside the paved roads. And hand in hand with the adventurous looks comes also the Haldex 5 four-wheel drive. The wide range of available engines, transmissions and optional equipment also enables a Yeti to be “custom tailored”.

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          KODIAQ
          With a length of 4.70 m, up to seven seats and the largest boot within its class, the ŠKODA KODIAQ is the Czech car manufacturer’s first large SUV. From early 2017, ŠKODA’s latest model will present itself with all of the brand’s strengths: a design that is full of character, extraordinary interior space, practical intelligence and innovative technology that can otherwise only be found in higher vehicle classes. The ŠKODA KODIAQ marks the beginning of ŠKODA’s extensive SUV campaign.
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          SUPERB
          Superb flagship arrives with the largest interior and boot in its segment. Modern, dynamic and attractive design revolutionises the traditional look of ŠKODA automobiles. Innovative MQB technology and range of state-of-the-art assistance systems help to reach top-class level of passive and active safety. New array of engine complying with EU6 emission standards guarantees exceptional driving dynamics. Up to 29 “Simply Clever” solutions enhance a level of practicality and make the life on board easier. New infotainment systems broaden the ways of connectivity and make possible to interface with the smartphones via SmartLink technology.
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          Buying a new car is nearly always a compromise between form and function, style and practicality, quality and cost. The all-new ŠKODA Superb Combi is an exception to this rule. With a 660-litre boot, the stylish estate version of our flagship model has the largest boot in the entire class. 31 additional ‘Simply Clever’ features have been specifically designed to make your life easier. The array of assistance systems available will not only make travelling safer, but also give you the comfort you and your passengers would expect from a world-class vehicle. Superior handling, performance and efficiency, coupled with the latest technological advances ensure that buying a new car is no longer about making compromises.

           

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The new ŠKODA MUZEUM: the brand’s multimedial world of experience

23.11.2012 | category: Events

​› Fascinating journey through 117 years of company history
› Individuals and their stories bring brand’s history alive
› 46 cars, hundreds of exhibits, films and documents on over 1,800 sqm of floor space
› Multifunctional “Laurin & Klement Forum” and “VÁCLAV café-restaurant”
› Festive reopening following about nine months of comprehensive refurbishment

New ŠKODA MUZEUM in Mladá Boleslav
Fascinating journey through the 117-year history of the company - the area evolution 'with the Laurin & Klement tricycle LW (1911).
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
ŠKODA Tudor 1101 from 1948 (up), ŠKODA „Spartak“ 440 from 1956 (middle) and Laurin & Klement G from 1909.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
ŠKODA 110 R from 1976 (up) und ŠKODA Rapid Sport from 1937.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Fascinating journey through the 117-year history of the company – the exterior front shines in the new gloss.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Fascinating journey through the 117-year history of the company – the modern café-restaurant VÁCLAV.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Fascinating journey through the 117-year history of the company – view of the exibition.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Fascinating journey through the 117-year history of the company – view of the exibition.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Vehicle rear end ŠKODA MB 1000 (1966) in the ‚Evolution‘ part.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Fascinating journey through the 117-year history of the company – view of the exibition.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
The ‚Tradition‘ part with ŠKODA 860 from 1932 (in front).
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Fascinating journey through the 117-year history of the company – the entrance part with ŠKODA Popular Monte Carlo.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Fascinating journey through the 117-year history of the company – view of the exibition.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Second renovation stadium in the ‚Precise‘ section – chassis of the ŠKODA 422 (1931).
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Fascinating journey through the 117-year history of the company – the entrance part with ŠKODA Popular Monte Carlo.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Fascinating journey through the 117-year history of the company – view of the exibition.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Laurin & Klement SG from 1911 (in front) and Laurin & Klement SKODA 110 from 1928 in the ‚Evolution‘ part.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
View of the technical gallery in the Evolution part.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Fascinating journey through the 117-year history of the company – look through the museum.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Fascinating journey through the 117-year history of the company – the exterior front shines in the new gloss.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Fascinating journey through the 117-year history of the company – view of the exibition.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Fascinating journey through the 117-year history of the company – look on the ‚Evolution‘ part.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Fascinating journey through the 117-year history of the company – look on the ‚Evolution‘ part.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Fascinating journey through the 117-year history of the company – view of the exibition.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
Four ŠKODA classics in various stages of restoration in the museum hall (ŠKODA 422, production year 1930).
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
As multimedial experience centre offers own Cinema.
New ŠKODA MUZEUM in Mladá Boleslav
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New ŠKODA MUZEUM in Mladá Boleslav
View of the exhibition area ‚Tradition‘ – in the foreground ŠKODA Popular Sport Monte Carlo from 1937.
New ŠKODA MUZEUM in Mladá Boleslav
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​Mladá Boleslav, November 23rd, 2012 – The stage is set for the new ŠKODA MUZEUM in Mladá Boleslav. This completely redesigned showcase for the brand on Václava Klementa street will take visitors on a captivating trip through the company’s history, one that is diverse, interactive and multimedial. It is an exhilarating journey across 117 years of ŠKODA AUTO, illustrated by cars, films, testimonials and document, all of them presented in a modern fashion on more than 1,800 sqm of exhibition space in historic production halls. This is a special kind of museum, not least thanks to its new multifunctional Laurin & Klement Forum and its modern VÁCLAV café-restaurant. The entire refurbishing took about nine months.

​Located at the origin and the home of the company, the new ŠKODA MUZEUM presents fascinating highlights of one of the most tradition-rich carmakers in a wholly new fashion. Besides its products, this involves individuals and their very personal ŠKODA stories playing a leading role again and again. The new museum also features a special note thanks to the new “Laurin & Klement Forum” and the “VÁCLAV” café-restaurant. A multifunctional space for almost all kinds of events, the “Laurin & Klement Forum” is one of the most modern venues in the Czech Republic.

Visitors can dive deeply into the history of the brand thanks to three topical zones with 46 historic vehicles, several hundred individual exhibits as well as period films, photos and documents. The designers of the new museum had more in mind than merely creating new exhibition space, and so they assembled a mass of content highlights, provided a clear structure to the exhibition and enabled a modern, interactive transfer of knowledge. The museum’s exterior has given the historic building a stunning new appearance, and the high quality of workmanship and precision in execution is a testament to the brand’s tradition.

“ŠKODA is one of the most tradition-rich automobile brands in the world. The entire company is proud of its history,” says ŠKODA CEO Prof. Dr. h.c. Winfried Vahland. “The new ŠKODA MUZEUM is a special expression of this pride. It is a calling card, a meeting point, a communication platform and an attraction all in one, a multimedial place to experience our brand. In the years to come, ŠKODA intends to grow worldwide. When you think about overtaking, you need to look into your rear-view mirror regularly. This is what we do with the new museum, and we do so in a historic location in a fascinating way.“

“Evolution,” “Tradition” and “Precision” as the exhibition’s guiding themes

A union of “Tradition,” “Precision” and “Evolution” constitutes the guiding theme of the new museum’s content. Three worlds of experience, each with its own accent make a visit thrilling, enriching and surprising. A mixture of vehicles and stories runs through the exhibition like a guiding thread, all of its elements presented in multimedial and interactive settings, providing the visitor with a range of options: from merely looking at cars and exhibits to browsing pictures and films to in-depth reading – flexibility is what the new ŠKODA MUZEUM is about.

The “Evolution” section offers an attractive trip through time across ŠKODA’s rich and coloured past, replete with real dream cars, original documents, films, animations and explanatory notes. What were the brand’s most important cars? Who were its founders? Which technological breakthroughs does the company boast? The “Evolution” section offers a wide variety of answers.

At the heart of the “Evolution” are 14 outstanding ŠKODA milestones: from the first L&K bicycle to the present-day VisionD design study. Arranged in chronological order, these vehicles trace decades of ingenuity and creativity all the way to the present. Providing historic orientation are films running on broad monitor bands above the cars. Screens placed directly behind the models offer additional information.


A real eye catcher within “Evolution” is the “car shelf” displaying 20 of the brand’s jewels: fire engines, racecars, but also bestsellers. Complementing the cars both in the product chronology and on the car shelf is the so-called technology gallery, offering a journey through the brand’s entire technology history illustrated with many exhibits, pictures and documents. ŠKODA technology, then, can be seen and felt here, with media installations, films and interactive information also on hand.

 “Tradition” is about the brand’s values, focusing on “Pride in the brand”, “Everyday utility” and “Challenges.” Visitors are shown pairs of vehicles, each one from a different era, that spell out what the brand’s identity. State limousines, cars for the masses and racecars, there hardly is another brand displaying as much diversity as ŠKODA.

This is borne out by numerous stories of contemporaries from all walks of life, from Miss USA 1957 to Czech football celebrity Milan Baros.

The third major exhibition area looks at “Precision” in the production and restoration of cars. One topic is the role of Mladá Boleslav as a central manufacturing location and the origin of the company’s tradition. Films, documents, large-scale picture panels and flip albums bring the historic production facility alive and involve the visitor personally. The restoration section provides first-hand impressions, showing four classic ŠKODAs at different stages of rejuvenation, from barn find to gem. Exhibits complement the section and again make the visitor feel in the middle of the shop floor

Event venue with a unique atmosphere

In the midst of the exhibition is another highlight of the new ŠKODA MUZEUM: the new “Laurin & Klement Forum,” a 930 sqm multifunctional space providing the perfect venue for ŠKODA events and special exhibitions, but also suitable for external functions and seating just under 600. High-tech solutions such as the retractable multifunction stage and a grandstand that is also retractable make the “Laurin & Klement Forum” one of the Czech Republic’s most advanced event locations. It is also the only such venue in Eastern Central Europe that is connected to a historic automobile production site.


The modern VÁCLAV café-restaurant is sure to become a gourmet destination sought after in the city and the region, offering a high-quality selection of food and drink, a friendly atmosphere and a modern setting within historic surroundings.

The museum also features a child area (254 sqm) that has been completely refurbished and which the little ones can discover the world of ŠKODA and try their race driving skills on a Bobby car. A museum shop rounds off the new ŠKODA Museum.

Historic location with a modern look

The new ŠKODA MUZEUM is a brand centre in a special place. This, after all, is one of the cradles of European car production. The building, a three-story industrial structure in sober, clear architecture is part of a ŠKODA plant complex that is over one hundred years old, having been built between 1898 and 1912. Which cars exactly were made here is unclear. What is known is that engines were made here. Later, the building was long used as an office complex, until the ŠKODA MUZEUM first moved here in 1995.

The building's central location on Václava Klementa street between the plant and the city underscores the close links between ŠKODA and the city of Mladá Boleslav. “This is where the brand’s heart beats,” says CEO Vahland. The Václava Klementa is the central thoroughfare running between the city centre and ŠKODA’s main plant, placing the ŠKODA MUZEUM very clearly at a dialogue point between the production facility and the city.

Every inch of the buildings breathes automobile history. A comprehensive modern museum design in such an authentic setting is unique in the automobile industry. “This is down-to-earth and simply clever at the same time, in other words, it is typically ŠKODA,” says CEO Vahland.

Inside the museum, hardly a brick was left in its place as the interior was almost completely gutted and refurbished. The entire technical infrastructure has been installed anew, whether it is the electrical installation, ventilation, lighting, heating or air-conditioning. More than 100 kms of new electrical cables and three kilometres of new heating ducts have been laid to create a new light, fresh and thoroughly modern museum architecture sensitively set among the historic halls.

Wherever possible, the building’s architects made use of historic structures. “It is the mixture of a historic building and modern interior design that makes the new museum so exciting and unique,” says Thomas Hundt, creative director of the buildings architects, jangled nerves of Stuttgart, Germany.

The building’s exterior has been given a thorough freshening-up. The museum now appears clear, open and inviting at first glance, the building’s outside unchanged in architecture, though it was given a new layer of plaster and made to appear brighter and friendlier. The building’s colour scheme is a modern white and grey.

The large ŠKODA MUZEUM lettering clearly announces the structure’s identity, the name being repeated in three-dimensional letters beside the main entrance.

Eight large banners 75 x 250 centimetres in size and hung from the building’s main-street-facing (Václava Klementa) side mark out the building and highlight current topics such as special exhibitions. They can be easily replaced as necessary.

The building’s arcade along Václava Klementa is its show window, providing pedestrians with a sheltered passage but also offering a first glance of the museum’s “Evolution” section. “It is a large show window with the character of a gallery carrying a strong invitational message,” says Thomas Hundt.

The museum’s redesigned forecourt and entrance are to the side of the main street. Extending the gallery along the main street to the side of the main entrance is another large show window providing a view of the exhibition, thus stimulating visitors’ curiosity.

Once inside the building, visitors are aware of what expects them at all times thanks to a new digital and analogue signage. All functions and related elements of the static and dynamic guidance system are arranged individually room by room.


 

Complete Press Kit of the new ŠKODA MUZEUM is available for download as PDF file below.

For more information, please contact:

​Evžen Krauskopf, Sponsoring & Classic communications
T +420 326 811 784
evzen.krauskopf@skoda-auto.cz

Keywords:
museum, 2012

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